Ampros, An advanced electric propulsion company based out of Warsaw, Poland was in need of a fresh start. An identity was needed to reinforce the electrical concept of yacht propulsion moving forward. A visual brand that could continue to be developed across both print and digital platforms as the company grows.
The project manager and I experimented with curves and rounded shapes to try and emphasis the waves generated by the electric propellors of Ampros. Along with a full logo lock up, we were keen to develop a stand alone mark that could identify Ampros, without any accompanying text. Once we had a logo solution were able to apply this to other items including company stationary and digital assets. A subtle dotted wave pattern was also created that would serve as a background across much of the brand assets.
Raleway was the chosen typeface for Ampros, paired with a colour palette focusing on oceanic greens and soft greys.
Being a newly branded company, a brand guidelines document was create to ensure consistency across the Ampros brand, in both print and digital outputs.
Social Media Assets