Private aviation branding for Monair
A Luxury air travel company based out of Monaco was in need of an entirely new branding solution for both print and digital media. An identity that could be leveraged to attract the UHNWI of Monaco and surrounding to use utilise the Monair services.
After discussions with the Monair founds it was clear that a primary typemark was the preferred, a logomark would also be needed but would serve as a secondary visual within the brand.
The typemark was set in the Futura typeface and an logomark was developed taking inspiration from the empennage of the aircraft. 
Colours were selected to reflect both the Monégasque roots and also the wider European market.
Brand application
The combination of logo, colour and type were applied across company stationary, Outdoor advertisement concepts and also social media templates for use going forward. 

Project Deliverables
Visual Identity
Company Stationery
Outdoor advertisement
Social Media Assets

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